It seems most simply do not want to “Shema”…

HAVE YOU EVER NOTICED THAT MOST PEOPLE ONLY WANT TO HEAR "HOW GOOD" OUR GOD IS - They don't ever want to see the "whole picture."  They don't seem to want to hear that He doesn't provide endless "feel good religion"; but, rather, some "tough love," because He is "all in" - ADAMANT! - about His relationship with us...

Many ignore the "curses" He said He would send on those who refuse to obey His Word. (See Deuteronomy 26:1 through 29:8.)

Most only want to hear what all God will "do for them" - simply because they "believe in Jesus" ... which means, they haven't grasped the whole picture!  They didn't read, much less study or understand the first 3/4 of the Bible to find out who ADONAI (God, "the Father") is or what is expected of THEM in this two-way relationship. 

They concentrate only on what they THINK they know from the *last fourth* of the Bible, which they believe consists only of the idea that "Jesus brought love and grace" and that "Old Testament God was mean, and all that old stuff doesn't pertain to us"...

Somehow, it escapes them that Yeshua tried to make people realize he did NOT come to bring any "religion"; rather, he taught the "old one that was brought to us from the beginning; and that we have to SHEMA (which means "hear AND do"); and if we don't we're not going to see the Kingdom!  

Please read the very carefully:

1 John 2:7 My beloved, I write no new commandment to you, but the old Commandment which you had from the beginning; and the old Commandment is the Word which you have heard. (AENT)

John 14:15 If you love me, you will keep my commands; (CJB)

Romans 10: 12. And in this, it discriminates neither Jews nor Gentiles. For there is one, Master YHWH, over them all, who is abundantly generous towards every one that calls on him. 13. For everyone that will call on the name of Master YHWH, will have life. (AENT)

Matthew 13: 1. Now on that day Y'shua went out from the house and sat by the side of the sea. 2. And large crowds gathered around him, so that he went up to sit himself on a boat, and all the crowd was standing on the shore of the sea. 3. And he was speaking much to them in parables, and said, Behold, a sower went out to sow, 4. and while he was sowing, there was some that fell upon the side of the road, and a bird came and ate it. 5. And some others fell where stony ground was, and there was not much soil there. And at once, it sprouted because there was no depth to the ground.

6. When the sun came up and it became hot, and because it had not rooted, it withered. 7. And some others fell into a thorny place and grew up thistles and choked it. 8. And others fell on good ground and bore fruit: some a hundred, and some sixty, and some thirty.

9. He who has ears to hear let him hear. 10. And his disciples approached and said to him, "Why do you speak in parables to them? 11. And he answered and said to them, To you it is given to know the mystery of the Kingdom of Heaven, but it is not given to them. 12. For to him who has, it will be given to him and it will increase to him, and to him who has not, even that which he has will be taken from him.

13. Because of this, I will speak in parables with them because they see, and they see not, and they hear and they do not hear, nor do they understand. 14. And is fulfilled in them the prophecy of Yesha'yahu which said that, "Hearing, and you will not understand what you will hear, and seeing you will see not know what you see."

15. For hardened is the heart of this people, and with their ears they were hard of hearing, and their eyes are blinded that they should not see with their eyes and hear with their ears and should understand in their heart and return and I heal them. 16. But blessed are you. You have eyes that see and ears that hear.

17. For truly I say to you, that many prophets and righteous men have longed to see the things that you see, and they did not see, and to hear, and they did not hear. 18. But you hear the parable of the seed. 19. Everyone who hears the word of the Kingdom and does not understand it comes the evil one and snatches the word, which was sown in his heart. This is that which upon the side of the road was sown. 20. And that which was sown upon stony ground is he that hears the word and accepts it at once in joy. 21. But he has no root in him but is temporal. And when trouble or persecution comes, he is quickly offended because of the word.

22. And that which was sown into a thorny place is he that hears the word and the cares of this world and the deception of riches choke the word, and it becomes without fruit. 23. But that which was sown upon good earth is he that hears my word and understands and produces and bears fruit, some a hundred, and some sixty, and some thirty. (AENT)

ROMANS 11:8 tells us: "As it is written: Elohim gave them a stupid spirit and eyes that do not see and ears that do not hear, to this very day." (CJB)

Honestly - from what I've been able to discern, many simply do NOT want to bother with God's Truth; they simply want their ears tickled - never mind that Scripture provided this stern warning:

Proverbs 28:9 If a person will not listen to Torah, even his prayer is an abomination. (CJB) (See also 1 Peter 3:12, Proverbs 15:29, James 5:16, Isaiah 59:2, James 4:3-8, James 1:6-7, John 15:7, Revelation 21:8, etc.)